EVENT MARKETING · CONCERTS & FESTIVALS

A strategy built
to run in-house.

Cream Events

I helped Cream Events build their in-house advertising strategy, giving the team my campaign approach to adopt and run themselves.

MY CONTRIBUTIONStrategy & in-house team advisory

MY ROLE

The plan behind the campaigns.

Cream Events wanted an ad strategy their own team could use. I advised them on the approach and helped them build their in-house strategy around the framework I provided. Their team handled campaign execution.

SELECTED CAMPAIGN RESULTS

Three campaigns. The reported results.

Figures below are from the supplied ToneDen campaign reports. Purchase value is platform-attributed, and ROAS is shown as rounded in the dashboard. All monetary figures in this section are NZD. Campaign results are presented individually.