ZooLights Event Boost #2 — General/Safety
November 6–15, 2020
- Reported ROAS
- 8×
- Reported purchase value
- $1,946.60
- Ad spend
- $250.00
View campaign report
Open full-size report ↗EVENT MARKETING · ZOOLIGHTS
Ad strategy
for ZooLights.
Lincoln Park Zoo
I advised Lincoln Park Zoo’s team on setting up their ZooLights advertising campaign, helping them put the campaign strategy into practice.
MY CONTRIBUTIONCampaign strategy & team advisory
MY ROLE
A campaign their team could run.
I helped Lincoln Park Zoo’s team plan and set up their ad campaign for ZooLights. My role was advisory: providing the strategy and setup guidance for their team to execute.
THE EVENT
ZooLights at Lincoln Park Zoo.
SELECTED CAMPAIGN RESULTS
A seasonal event.
A measurable response.
Open full-size report ↗- Reported reach
- 76,766
- Reported RSVPs
- 3,437
Results from the selected ToneDen campaign report. Purchase value is platform-attributed; 8× ROAS is rounded as displayed in the dashboard. RSVPs are event responses, not ticket purchases or attendance.
