RESTAURANT MARKETING · INSTAGRAM GROWTH & BOOKINGS

Build the audience.
Promote the next visit.

Gaucho Grill

I managed Gaucho Grill’s paid advertising, with campaigns focused on Instagram growth and promoting restaurant experiences.

MY CONTRIBUTIONPaid advertising strategy & management

MY ROLE

Hands-on campaign management.

I ran the advertising for Gaucho Grill. The supplied campaigns show two distinct objectives: growing the restaurant’s Instagram audience and driving traffic to its Downey brunch event.

INSTAGRAM GROWTH

38,801 new followers reported.

Campaign started March 8, 2025. The supplied dashboard snapshot was captured October 31, 2026; this is not a one-month result. Followers and cost per follower are reported by the dashboard, rather than independently measured incremental gains.

Gaucho Grill IG Growth Campaign

Dashboard snapshot

Reported new Instagram followers
38,801
Reported cost per new follower
$0.40
Ad spend
$15,668.54
View campaign report View campaign reportOpen full-size report ↗
View growth audience breakdown View growth audience breakdownOpen full-size report ↗

The audience breakdown shows local targeting, dining interests, and lookalikes of Instagram visitors and engagers and Facebook engagers.

DOWNEY BRUNCH PROMOTION

A local campaign with a clear destination.

The campaign ran on Facebook and Instagram and sent traffic to the brunch event’s Eventbrite page. Targeting included local Downey audiences, brunch and food interests, lookalikes, and remarketing.

Gaucho Grill — Downey Brunch

November 6–8, 2025

Reported clicks
3,434
Reported cost per click
$0.15
Reported reach
59,676
View campaign report View campaign reportOpen full-size report ↗

Ad spend: $499.72. Reported click-through rate: 4.48%. These are traffic results; the supplied reports do not include completed bookings.

View brunch campaign setup and audience breakdown View brunch campaign setup and audience breakdownOpen full-size report ↗

CAMPAIGN CREATIVE

The restaurant experience, in the feed.

Supplied creative examples from Gaucho Grill’s campaigns.

Gaucho Grill food creative showing a pasta dish
Restaurant creative
Gaucho Grill Instagram post promoting Oldies and Chill brunch in Downey
Downey brunch promotion

THE CLIENT

Gaucho Grill

@gauchogrill ↗
Gaucho Grill Instagram profile and creative overview

Let’s plan
what happens next.

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