Location-level planning
Agree each location’s audience, promotion, reservation destination, and campaign window. Coordinate the group’s paid media plan while keeping local priorities visible.
OCTAVE28 MEDIA · SAM JAMESON
Restaurant advertising.
Built around your next guest.
Paid social strategy and campaign management for restaurants and hospitality groups across the United States. Reach local diners, grow your Instagram audience, and promote the experiences that make your restaurant worth visiting.
Book a strategy call Share a campaign brief ↗A complimentary 30-minute conversation. Working with clients nationwide across the United States.
Give each campaign a clear job.
A new location, a brunch launch, and an Instagram growth campaign need different plans. I build the audience strategy, budget, creative testing, and reporting around the action you want guests to take.
One group. Different local priorities.
Creative and campaign coordination
Work from your approved food, venue, and experience assets. Test messages and formats with a clear process for feedback, refreshes, and approvals.
Separate growth from bookings
Report Instagram audience growth separately from reservation traffic and confirmed bookings. Only count bookings as campaign outcomes when the available tracking supports that conclusion.
Direct campaign ownership
Get a single paid media specialist responsible for setup, pacing, optimization, and reporting, working alongside your brand or hospitality marketing team.
Restaurant marketing services
Local audience strategy
Reach people around your locations using geographic targeting, relevant interests, and available customer or engagement audiences.
Instagram audience growth
Put your restaurant’s strongest creative in front of potential followers. Evaluate follower growth alongside cost and audience relevance.
Promotions and booking traffic
Promote brunches, seasonal menus, events, and reservations with a clear destination. Measure bookings when the booking system and tracking support them.
Campaign management and reporting
I handle paid campaign setup, budget pacing, testing, optimization, and reporting. Your team supplies the food, brand, and creative assets; I turn those assets into an advertising plan.
Experience with Gaucho Grill.
I managed Gaucho Grill’s paid advertising, including its Instagram growth campaign and a Downey brunch promotion. The case study includes the original campaign reports, with follower growth and traffic results kept separate from reservations.
How an engagement starts.
We begin with your business objective, campaign window, available paid media budget, creative resources, and measurement setup. I review the brief, clarify responsibilities, and propose a scope covering planning, execution or advisory support, reporting, and communication. Advertising spend and management fees are discussed separately and agreed privately.
Questions before we talk.
Can you support an established restaurant group?
Yes. We can structure paid media around multiple locations and offers with shared campaign standards and location-specific reporting. Share the scope, priorities, and budget privately before the call.
Do you manage ads for multiple restaurant locations?
Yes. Campaigns can be structured around individual locations, local audiences, and the priorities of the group. We agree the scope and budget before launch.
Can you guarantee reservations or follower growth?
No. Results depend on the offer, creative, audience, budget, and tracking. We define measurable goals and use campaign performance to guide the next decision.
Do you create the photos and videos?
Campaign management uses your available creative assets. Photography is offered as an additional service and can be discussed separately.
What should I bring to a strategy call?
Your locations, priority offers, current advertising budget, social profiles, and reservation or ordering links. Existing campaign reports are helpful if you have them.
Let’s plan
what happens next.
Bring your goals, timing, and questions. We’ll work out the right next step.
Book a strategy call ↗octave28media@gmail.com