MUSIC MARKETING · ALBUM RELEASE

Bring the release
to its audience.

Oscar Ortiz

I managed Oscar Ortiz’s paid advertising for release promotion, including the Amigos Para Que smartlink campaign shown here.

MY CONTRIBUTIONPaid advertising strategy & management

MY ROLE

Paid promotion for a music release.

I ran the ads directly. The campaign combined remarketing with genre interests, related-artist interests, and interests based on artists found in Spotify playlists.

AMIGOS PARA QUE · SMARTLINK CAMPAIGN

194,854 clicks reported.

Amigos Para Que — Oscar Ortiz Smartlink Ad

April 2–16, 2025

Reported clicks
194,854
Reported reach
1,467,784
Ad spend
$1,110.87
View campaign report View campaign reportOpen full-size report ↗

The dashboard reports $0.01 cost per click, rounded to cents, and a 10.06% click-through rate. These are the platform’s click metrics, not verified music streams, unique listeners, or album sales.

View campaign audience breakdown View campaign audience breakdownOpen full-size report ↗

The remarketing audience accounted for 191,010 reported clicks and $784.06 of spend in the supplied breakdown.

CAMPAIGN CREATIVE

The artist at
the center.

Amigos Para Que

Oscar Ortiz · Release campaign
Oscar Ortiz release campaign creative

THE CLIENT

Oscar Ortiz

@oscarortizoficial ↗
Oscar Ortiz Instagram profile and creative overview

Let’s plan
what happens next.

Book a strategy call ↗