Set the objective
Agree whether the campaign is focused on discovery, follower growth, smartlink traffic, tickets, or merchandise. Keep those measures distinct so a strong traffic result is not presented as a streaming or sales result.
OCTAVE28 MEDIA · SAM JAMESON
Music release marketing.
Built around your next move.
Paid advertising strategy and management for artists, labels, and management teams. Build a campaign around the release, the audience, and the next action you want fans to take—from discovery and Instagram growth to smartlink traffic, tickets, or merchandise.
Book a strategy call Share a campaign brief ↗A complimentary 30-minute conversation. Working with clients nationwide across the United States.
Choose the outcome before the campaign.
A release campaign, a fan-growth campaign, and a ticket-sales campaign ask people to take different actions. I start by defining that action, then assess the creative, destination, and available measurement. A low-cost click is useful only when it supports the objective you actually care about.
A release campaign with defined responsibilities.
Plan the release window
Connect pre-release, launch, and follow-through activity to the assets and milestones your team can support. Allow room to test creative before committing more spend to a direction.
Test audiences and markets
Compare audience and geographic segments against the campaign objective. Reach and click costs vary between markets; cheap traffic alone is not a reason to move the budget.
Turn results into a next step
Review creative response, spend, and measured actions with the artist or label team. Use those findings to decide which assets need more production and which audiences merit further investment.
Paid media for the next stage of your music
Release campaigns
Plan the audience, creative tests, and delivery around your release calendar. Connect the campaign to the approved music or smart-link destination.
Fan discovery and engagement
Use artist-led creative and relevant audience signals to introduce the music. Evaluate the quality of response as well as its cost.
Tickets and merchandise
Build campaigns around the actual purchase destination, availability, market, and sales window. Align the offer with a clear next step.
Creative intelligence
Identify the hooks, formats, and messages that earn attention. Feed those findings back into briefs so the next assets build on what the campaign has taught us.
Direct collaboration with the people making the music.
My background spans ToneDen, Eventbrite, and community work with 24/7 Artists. Today, I bring that experience into independent campaign work with artists and their teams. You retain the artist’s voice and creative direction; I translate the brief into a media plan, manage the agreed campaigns, and explain the results in context.
How an engagement starts.
We begin with your business objective, campaign window, available paid media budget, creative resources, and measurement setup. I review the brief, clarify responsibilities, and propose a scope covering planning, execution or advisory support, reporting, and communication. Advertising spend and management fees are discussed separately and agreed privately.
Questions before we talk.
Can you partner with a label or artist management team?
Yes. I can manage the paid media work alongside your release, creative, and management teams. We define the objectives, assets, approval process, reporting, and scope before the campaign starts.
Do you work with independent artists?
Yes. A fit depends on the objective, timing, available assets, and resources. A focused release or show campaign can be a useful starting point for an independent artist.
Which ad platforms do you use for music?
Meta and TikTok are the primary focus. Google, YouTube, Pinterest, or Spotify can be considered when the audience, objective, creative requirements, and measurement justify them.
Can you guarantee streams or followers?
No. I do not promise a fixed number of streams, followers, or sales. The campaign is built around legitimate audience discovery and measurable actions where the destination supports measurement.
Can you run a release and a tour campaign together?
Yes, with distinct objectives, destinations, and reporting. Related campaigns can share a strategic plan while retaining the differences needed to evaluate each outcome.
Let’s plan
what happens next.
Bring your goals, timing, and questions. We’ll work out the right next step.
Book a strategy call ↗octave28media@gmail.com